Best Bets
I have quite a few projects listed here in my portfolio, so I figured I would provide you with a small sampling of what I feel is some of my best work.
Taskflow/Sitemaps
Comcast Task Analysis Grid
Chicago2016 Sitemap
Mortgage101 Sitemap
Comcast Taskflows
Comcast Task Analysis Grid
Chicago2016 Sitemap
Mortgage101 Sitemap
Comcast Taskflows
Chicago 2016
Leading User Experience and Social Media efforts for Chicago's bid for the 2016 Olympics. This is my main day to day client, and I am involved heavily in all efforts.
SoyJoy
Conducted a conversational audit of the social media space for SoyJoy.
Oscar Mayer
Led User Experience efforts for a variety of projects for Oscar mayer, including a competitive audit, project managing game development for Lunchables, and concepting a blog/twitter/google maps mashup for Wienermobile.
American Medical Association
Led the research and UX for 3 projects for the American Medical Association, a redesign of their corporate site, an online learning tool, and helping the AMA develop a new revenue model and extranet.
TAGS: 2008 / Content Inventory / Information Architecture / Sitemap / User Flows / UX Strategy / Wireframes
Linens N Things
Led the research and IA for a redesign of LinensNThings.com.
Ashford.com
Led the research and IA for a redesign of Ashford.com.
Bluefly.com
Led the research on a project trying to win the redesign of bluefly.com, a discount high-end online apparel retailer.
Dun & Bradstreet
Consulted on a number of projects, including the redesign of dnb.com's homepage to better align with their business objectives, as well as on new product prototyping.
HBO
Led the research of a redesign of HBO's online store.
Intralinks
Conducted a series of usability studies for Intralinks, a online financial services product for investment bankers.
J&R Electronics
Led the research on a project trying to win the redesign of jandr.com, a large online consumer electronics retailer.
National Association of Realtors
Consulted on several projects on Realtor.org, including content strategy, content audits, bi-monthly usability testing, and the redesign of several areas of the site.
Resorts Content Audit Commercial Content Audit Smart Growth Sitemap Commercial Sitemap Meetings & Expo Wireframes
TAGS: 2004 / 2005 / 2006 / Content Strategy / Online Media / Sitemap / Usability Testing / Wireframes
Radioshack
Led the research phase of a redesign of Radioshack.com.
Restaurant.com
Led the design and IA for several areas of Restaurant.com, including landing pages, homepage redesign, and the redesign of the checkout process.
Partners.Restaurant.com
Led the design and development of a marketing site for Restaurant.com to help connect with perspective partners.
Stadiumhost
Led the development of a prototype of a seat-based, flash-based kiosk for a startup. Conducted user research, IA, and managed the design and development team to produce a fully functional product to show investors.
The Great Escape
Led research and IA disciplines for a number of projects to improve The Great Escape's online presence.
Timberland
Led research and IA work on the redesign of Timberland's online store.
Palm
Conducted usability studies for Palm.com, testing different versions of how to sell accessories, as well as card sorting to better understand how consumers expect accessories to be organized and classified.
Polo/Ralph Lauren
Led research and IA for the redesign of Polo.com.
CBS Sportsline
Lead the research of incorporating MVP.com into the CBS Sportsline umbrella brand of websites.
Major League Baseball
Led user research and IA work on the redesign of MLB.com's online store.
LA Times
Conducted a series of usability studies for the LA Times Calendarlive product as well as Travel section of LA Times.com. Managed studies, including recruiting, analysis, and moderation.
Irwin Mortgage
Lead the redesign of 3 mortgage sites for Irwin, including their consumer, broker, and correspondent websites. Acted as lead research, IA, and also was the liaison between the business side and the development team.
Ace Hardware
Ace Hardware, America's Helpful Hardware Center, came to GSI to outsouce their e-commerce site. I lead upfrount user research, information architecture, as well as worked with the Art Director to insure the project's strategy was met by the UI.
People To People
People to People is a student travel organization founded by President Dwight Eisenhower, with the mission to promote peace and understanding.
I led a team creating an online travel journal for students to upload photos and their journals once they return from their overseas trip. I led the project, as well as was the strategy lead, IA, and art director.
ULTA Cosmetics
Usability review for ULTA.com, looking for user experience fixes and increasing conversion.
Liz Claiborne
Led the redesign of the LizCliaborne.com, a leading online apparel retailer. Conducted user research, as well as developed wireframes, and managed an outside design firm. (Blast Radius)
PBS
Led the redesign of the PBS online store, including research, information architecture, and creative/strategic direction.
GlaxoSmithKline
International Ethnographic research study on finding information in the workplace for large multi-national pharmaceutical corporation. Goals project was to decrease the use of seven different search tools into one common search tool, that is customized based on a user's role.
TAGS: 2007 / Ethnography / Information Architecture / Intranet / Personas / Pharmacuticals / Search / User Interviews
OfficeMax
Usability testing & site evaluation for upcoming redesign, as well as a Heuristic Evaluation for their B2B site, Reliable Office Supplies.
Mortgage101
Redesign of leading mortgage lender ratings and review site.
TAGS: 2007 / Financial Services / Information Architecture / Mortgage / Personas / Usability Testing
Lays
Concepts for two upcoming Lays marketing campaigns. Acted as client contact and project management, information architect, as well as art director.
Comcast Security Channel
Online security portal for the nations largest Cable Internet, TV and Voice provider.
TAGS: 2006 / Consumer Products / Personas / Portal / Security / Spyware / Telecommunications / User Research / Viruses
Comcast Unified Communication Center
Usability testing of the redesign of Comcast's web-based email which incorporates both Email and Digital Voice.
TAGS: 2006 / 2007 / Consumer Products / Email / Telecommunications / Usability Testing / VOIP / Web 2.0 / Web-based Application
Comcast Workplace
Small business services portal for the nations largest Cable Internet, TV and Voice provider.
TAGS: 2006 / Ajax / Information Architecture / Personas / Registration / Small Biz / Telecommunications / Usability Testing / Wireframes
Restaurant.com - Vision Project
To help Restaurant.com develop the vision for their next site upgrade, I was asked to look at their business model, as well as the competitive landscape and develop a vision document of how their site might look with an upcoming redesign. I incorporated web2.0 effects and user generated content when appropriate to help enhance the overall customer experience.
Pepsico/Tava
To help launch a new energy drink, I developed concepts for a social networking web 2.0 application to match the product's strategy. I also art directed the concept to comp phase.
